Head of Internal Communications

At Direct Line Group, insurance is just the start. Combining decades of industry experience with talented people in every field from data, technology, customer care and auto repair, to HR, finance and procurement, we’re a customer-obsessed market powerhouse. And we all work together to be brilliant for customers, every single day.

Marketing and Communications at Direct Line Group is a place where creativity thrives. Here, our aim is to understand our customers and their needs, working in tandem with the widest range of teams to develop innovative and effective ways of reaching new customers – and keeping our current ones happy. From huge scale brand campaigns to TV advertising, internal communications to consumer insights, in the world of Marketing and Communications, there are no limits.

We have a fantastic opportunity for a Head of Internal Communications! As Head of Internal Communications, you will be a strategic advisor to our senior leadership team- working with them and the wider communications function to develop and deliver an internal communications strategy. Internal communications at Direct Line Group is really unique – given our different types of businesses and brands, but the communications strategy is the same: to provide all employees with regular, meaningful, and consistent information about activity across the business.

This is a hands-on role where you’ll need to think strategically and execute collaboratively at pace, across a company going through lots of change as we welcome and help embed several new Executive Committee members to the business in 2024.

What you’ll be doing:
As a key member of the Corporate Affairs Leadership team, you will actively contribute to shaping and delivering the overall Communications strategy. You will be responsible for developing and driving the overall DLG internal communications vision and strategy, leading change management communications, and messaging, reviewing channels and approach, whilst leading and managing an internal communications team.

• Develop 3-year strategic internal communications and engagement plan, delivering communications tailored to different internal audiences in such a way that the message can be communicated effectively and relevantly that deepens employee engagement!
• Manage relationships with key internal stakeholders to identify and maximise communications opportunities and work closely with the wider Corporate Affairs team to provide an aligned approach.
• Provide leadership to not just the internal communications team – but the wider Corporate Affairs team – driving high performance, consistency, and development
• Measure the effectiveness of internal communications to assess whether they are meeting DLG's requirements and review whether channels are optimised effectively  

• Develop diverse communication channels for staff communications to encourage engagement across DLG and further support building a positive and inclusive organisational culture.
• Be responsible for the internal crisis communications plan and work alongside internal stakeholders to execute the plan.

• Work with senior management to provide advice on internal communications to support strategic priorities.
• Establish and maintain metrics for measurement of internal communications activities and ensure communication channels are operating effectively.

• Monitor and report on efficiency of all internal communications activities to ensure value for money and achievement against plan.

What we’re looking for

• Experience leading internal communications functions, ideally within financial services  
• Demonstrable experience in developing and delivering effective internal communications strategies to diverse employee audiences
• Crisis and change management experience
• Up-to-date with the latest internal communications trends
• Ability to advise, influence and support senior leadership teams and work effectively across a matrix organization.
• Ability to translate complex business requirements into effective communication narratives/programmes.
• Proven track record with developing and building highly collaborative and effective teams

Ways of Working

Our hybrid model way of working offers a 'best of both worlds' approach combining the best parts of home and office-working, offering flexibility for everyone. When you'll be in the office depends on your role, but most colleagues are in 2 days a week, and we'll consider the flexible working options that work best for you.

Read our flexible working approach here.

Benefits

We recognise we wouldn't be where we are today without our colleagues, that's why we offer excellent benefits designed to suit your lifestyle:

• Generous 9% employer pension. Regardless of whether you contribute into your pension or not, DLG pay 9% into your pension (but you can take this as cash if you want!)
• Eligibility for annual performance bonus
• Generous holidays - 30 days annual leave (excluding the bank holidays). Plus, the option of buying or selling upto 5 days each year!
• 50% off home, motor and pet insurance
• Free travel insurance and Green Flag breakdown cover
• Electric Vehicle car scheme which allows all colleagues to lease a brand new electric or plug-in hybrid car in a tax efficient way
• Free private medical cover for you!
• Buy-as-you-earn share scheme
• Employee discounts and cashback

Life at DLG

Direct Line Group is an equal opportunity employer. We value diversity and we’re committed to making DLG a truly inclusive place to work. We recognise and embrace that people work in different ways and we’ll always adapt as much as possible so you have the best and most comfortable working environment that we can offer.

We know you’re more than a CV, and the things that make you, you, can bring real potential to DLG. If you need us to make any adjustments to our recruitment process, please speak to our recruitment team who will be happy to support you!

Collectively we help every business within our group aim higher. Standing shoulder-to-shoulder to stand out in the market, we want to be an insurance company of the future. And with so many areas to choose from, your ambitions are welcome here. See your opportunity to start a career that’s varied, distinct and exciting. Visit directlinegroupcareers.com

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