Jul07

Direct Line Group

Find out how Direct Line Group are celebrating Pride in London!

Posted by Direct Line Group at 04:27 PM

Martin Liang  

Job Title and role on DNA committee: LGBT+ Lead (I’ve been running the LGBT+ Strand of DNA for the last 4 years)

Office: Bromley


What has it been like arranging our Pride in London Event?


Planning for Pride in London has been a challenge which started life in November last year with a business proposal to request the budget. As the third biggest event in London after New Years Eve and the Marathon ‘Pride in London’ has a limit of 26,000 participants in the Parade and brings in a crowd of over 1 million spectators, making this the most visible LGBT+ event in the diary.

We wanted to make a public statement of support for our LGBT+ colleagues and having a bus for ‘Pride in London’ goes a long way to prove that. Our Diversity and Network Alliance have done a great job in promoting ‘Pride in London’ across DLG. This has resulted in us having colleagues from our different offices join us on the Pride Parade.

There’s a lot to organise behind the scenes to make this all happen and thankfully we have support from or Marketing teams who designed the bus graphics, t-shirts and promotional material, and even designed us a ‘Pride in Direct Line Group’ logo which is a challenge when working with a colourful logo like ours.


What does Pride 2017 mean to you?

Having an event which draws in such a big crowd is going to hit the world press and every single one of the spectators and participants are a part of that global message that there is no shame here, only pride. #LoveHappensHere



Anouski Roberts

Job Title: Brand Planning Manager 

Office: Bromley




Why is Pride important to you?

Inclusivity is one of my core values and I really believe in celebrating diversity. Even though I’m a Londoner, this will be my first time at Pride. I’m taking my son too, as I want him to understand and value the fact that people are all different, but equal. Also, I want to show support and love for my many LGBT+ friends at DLG. I’m so proud and excited that DLG is taking part in this year’s event.

What are you most looking forward to at Pride?

I’m looking forward to soaking up the atmosphere and introducing my son to a few colleagues (including Churchie) on the DLG Pride bus!


Connor Reevell


Job Title: Senior HR Services Advisor  

Office: Leeds – The Headrow



Why is Pride important to you?

Pride to me means accepting who you are and being proud of what you stand for. Regardless of what you believe or think, nobody should be able to make you feel ashamed of who you are or who you love. To me Pride is people uniting and saying to the world, “This is who I am and I’m proud of it”.

What are you most looking forward to at Pride?

I’ve been to other Pride events like Leeds and Manchester but this will be my first Pride in London. I think what I’m most looking forward to is being part of the parade, being able to experience Pride from a whole new perspective. It will be such a buzz taking in the atmosphere along the parade route.

I can’t wait to spend the day and night celebrating Pride with my DLG friends, they’re the most incredible bunch of people and I just know we’ll have an absolutely amazing time. I’m also looking forward to meeting and getting to know all the people attending from other DLG sites on the day.


Jo Gosnell

Job Title: Motor Counter Fraud Investigator  

Office: Bromley



Why is Pride important to you?

For me, it’s a celebration of my peers past achievements in paving the way for my generation. Without them, I feel there would be more struggles and adversity. I’m by no means saying that it doesn’t still exist, however, so much great work has already been done by them. I hope that with my generation we can continue to build on this and make people see that our sexual orientation has no effect on our characters; it’s just a small part of who we are.

What are you most looking forward to at Pride?

Letting London know that DLG are a diverse and accepting company to work for! It will also be the first time my cousin has been to Pride and I don’t think there’s a better way than doing it in style on the DLG bus. I am also looking forward to the atmosphere and taking in all the diverse sights.





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