Making insurance much easier and better value for our customers
Our strategy supports our aspiration to be the leading personal and small business general insurer in the UK.
We aim to achieve this through continuing to invest in firm foundations for the Group. This will enable us to serve our customers, efficiently and flexibly, with a range of products and services which meet their diverse long-term needs.
These foundations, which cover data and technology, culture and capability, and risk and capital management, are in our view the building blocks of a successful insurer.
Building on these foundations also allows us to develop products for the future and to continue to evolve our products and services to meet changing customer needs.