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Tips to improve your LinkedIn profile

Having a LinkedIn profile is an essential job search tool – not only can you build a good reputation but you can also increase your chances of getting hired.

LinkedIn was recently announced as the world’s largest professional platform, so it’s more important than ever to make the most of your LinkedIn profile.

Developing your online presence will help to showcase your skills and experience to prospective employers, helping you to stand out from the crowd.

Here are five tips to improve your profile.
  1. Complete your profile
First things first, fill in all the sections online including as much relevant information and detail as possible. Add a profile headline and summary, as well as listing your work history, experience and skills. Use it as an online CV to outline your key strengths and achievements.
  1. Add a photo
Include a professional up-to-date profile photo. LinkedIn advised that adding a photo makes your profile seven times more likely to be found in searches. Having a photo is also a great opportunity to strengthen connections at networking events, enabling people to easily identify you. 
  1. Include your industry and location
With such a wide variety of careers available at Direct Line Group, including insurance jobs, you need to make sure your profile is tailored to your chosen profession. Make sure you select an industry and location as recruiters will often use these as search fields. Simple but obvious: make sure your profile lists you as currently looking for a job.
  1. Optimise your profile
Consider what keywords potential employers are likely to search for and include these in your profile.  Update your status and contribute to discussion groups. Include a link to your profile at the end of your post. Share links, videos and more with your connections to generate interest.
  1. Recommendations and endorsements
Well-written recommendations will improve your credibility on the site. Former managers, colleagues and clients can provide testimonials to support you and your work. Don’t be afraid to ask your connections for endorsements to enhance your reputation. You can always return the favour.

What are recruiters looking for?

Joining groups and following influencers will increase your network helping you to rank higher in LinkedIn searches. It also tells recruiters that you’re committed to your chosen industry. Engage and participate on the site to help people remember you.

Lastly, make sure you spell check everything, and also check for grammatical errors. Watch out for auto-correct. Ask yourself, does it make sense?
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