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Brand Marketing Manager

Churchill Court, Bromley, BR1 1DP
Fixed Term Contract (Fixed Term)
Full time
Ref:R-10395
The role

Covid-19

We’re actively looking for people to join our teams, and we’re committed in protecting your health and wellbeing during every step of our recruitment process. If you’re successful in securing a role with us you’ll find we’ll be doing things a little bit differently! This may mean you’ll initially join our team working from home. During this time we’ll work with you to make sure you have the tools and equipment you need and that you feel part of our outstanding DLG team!

About Us

Direct Line Group is one of the top tier motor, home and small business insurers in the UK and home to some of the nation’s best-known brands: Direct Line, Churchill, Privilege, Green Flag and NIG. Our mission is to make insurance easier and better value for customers.

We currently have a phenomenal opportunity to join our Bromley based team as a Brand Marketing Manager, on a 12 month fixed term contract basis.

As a Marketing Manager for the Direct Line brand, you will help develop the overall marketing communications plan in conjunction with the brand squad, agency partners and internal measurement and efficiency teams.

What you'll be doing:

  • Developing compelling and effective best-in-class integrated marketing campaigns (including ATL/broadcast media), managing a range of agency partners

  • Managing the creative production process for ATL / broadcast media, working with media and creative partners and internal teams

  • Writing brand strategy as well as the plans needed to execute against that strategy

  • Helping to develop annual strategic marketing communications plan, working closely with our agency partners and internal effectiveness teams

  • Working with relevant mix of paid, owned and earned media to deliver an integrated customer experience

  • Evaluating creative and research agencies’ concepts and gives clear, constructive and meaningful feedback

  • Developing deep customer insight and building an articulation of the role of a brand

  • Writing research briefs to test customer insight and advising brand positioning

  • Writing research briefs to deliver outstanding and creative propositions

  • Supervising, measuring and optimising campaign performance, working closely with our internal brand and effectiveness teams

Who you’ll be working with:

Based within Agile operating environment, you’ll be working closely with your squad, agency partners, Chapter Leads and colleagues across DLG to achieve squad missions.

What we are looking for:

We’re looking for a Squad Member at intermediate proficiency to join our Marketing Chapter. You’ll have experience in integrated marketing communications and be a commercially minded, results driven marketeer with a consistent track record of developing impactful multi-media campaigns. You know the best balance of brand and direct response to continuously improve performance and test and learn is at the heart of everything you deliver.