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Digital Optimisation Analyst

Churchill Court, BR1 1DP
Full time

At Direct Line Group, we’re shaping the future. With a mission to make insurance easier and better value for our customers, we embrace change in all its richness and variety. It’s not just what we do; it’s how we do it. We bring our whole selves to work every day and embrace fresh thinking – after all, Britain is constantly changing and to protect the nation, we adapt with it.

Across our diverse brands – including Direct Line, Churchill, Privilege and Green Flag – change takes many forms. We appreciate the knowledge and skills that each one of us brings to the business. It’s hard not to be inspired by the things that make us unique. Boldness, curiosity and enthusiasm go a long way. And they’re helping us transform the industry we lead.

Digital Optimisation Analyst

Why not join our Direct Line for Business Digital team here at Direct Line Group as we are currently recruiting an exciting opportunity to work as a Digital Optimisation Analyst; from our head office in Bromley.

This is a key role that will be supporting the Digital team in delivering the strategy of optimisation and personalisation, enabling the monitoring and measurement of the end to end digital customer journey and conversion optimisation goals. The role will be reinforcing our trading squads, making tactical changes to optimise one of our key business products.

This role is a real opportunity to own a business end to end testing process with an amazing team. Digital is in the driving seat. And we're taking the lead. We’re turning our brands into digital leaders. We’re here to revolutionise how people use our products and services.  Work with us, and you’ll find an in-house role with an agency feel.

What being a Digital Optimisation Analyst involves

  • Defining the optimisation and personalisation strategy for the trading squad
  • Working with stakeholders to define hypotheses, briefs and KPIs
  • Becoming the champion of A/B, MVT testing and Personalisation across the business
  • Providing support, knowledge and expertise to stakeholders across the business
  • Performing analysis on customer segments to identify opportunities for personalisation solutions and testing
  • Working closely with the digital analyst team to ensure correct ways of working and logic of the optimization roadmap ensure correct approach is taken.
  • Regular optimisation reporting as required by trading squad and wider business stakeholders
  • Managing optimisation plan providing recommendations on short/mid/long term delivery
  • Defining and owning optimisation strategy within trading squad
  • Championing A/B, MVT testing and personalisation within the squad and wider business

Skills we are looking for

  • Experienced in A/B, MVT Testing and Personalisation (Adobe Target and Maxymiser) or similar
  • Good skills in using analytics and BI tools to generate detailed MI reporting (specifically Tableau)
  • Experience in working with web analytics tools and data
  • Experience of developing and improving processes and delivering change
  • Ability to learn in a fast changing work environment
  • Highly analytical with the ability to convert data into business intelligence

Career benefits and rewards

Rewarding you is really important to us, as well as offering a competitive salary and generous holiday entitlement; you can take advantage of a wide range of benefits. The best part is you can pick and choose the benefits to suit your own lifestyle, but also pass on some of the savings to family and friends. Here are just a few we have on offer:

  • A competitive salary, benchmarked against our competitors, which will grow as you do.
  • Pension 9% of your base salary, you can choose to contribute less or more than this, and anything you don’t wish to put in to your pension you can take as cash instead!
  • Private medical insurance (anyone can choose this through our flexible benefits scheme, and managers receive this as standard)
  • Attractive holiday entitlement
  • 50% off our Home, Motor and Pet insurance
  • Free Travel insurance
  • Free Green Flag breakdown cover
  • Flexible rewards including Life insurance, income protection, critical illness insurance, personal accident insurance
  • Retail card, with discounts at big name retailers
  • My Discounts - a discounts website for all our employees, with great discounts, cash back savings and offers across hundreds of brilliant  high street brands, travel, tickets, gym memberships and much more.

Who we are
Direct Line Group is an organisation with a clear mission: to make insurance much easier and better value for customers. We are one of the leading motor, home and small business insurers in the UK. We are home to some of the nation's best-known brands, including Direct Line, Churchill, Privilege, Green Flag and NIG.