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PR Intern (12 Month Placement Year)

Churchill Court, BR1 1DP
Fixed Term Contract (Fixed Term)
Full time
Ref:R-6139

At Direct Line Group, we’re shaping the future. With a mission to make insurance easier and better value for our customers, we embrace change in all its richness and variety. It’s not just what we do; it’s how we do it. We bring our whole selves to work every day and embrace fresh thinking – after all, Britain is constantly changing and to protect the nation, we adapt with it.

Across our diverse brands – including Direct Line, Churchill, Privilege and Green Flag – change takes many forms. We appreciate the knowledge and skills that each one of us brings to the business. It’s hard not to be inspired by the things that make us unique. Boldness, curiosity and enthusiasm go a long way. And they’re helping us transform the industry we lead.

As part of this journey, we have an exciting opportunity for a 12 month paid placement year internship within our Brand Media Public Relations Team based out of our Bromley office. If successful, we'd be looking for you to start in July if possible, please note interviews will take place in April.! We ask that the student has already completed two years of their course, this role may be suitable for a student looking to gain experience before returning back to university to complete their last year at University.

The Role:

As a PR intern, you will be supporting the delivery of excellent reactive and proactive media relations service on behalf of our brands. In the past year, the Brand Media Relations team has been named:

  • CIPR’s outstanding in-house team
  • PRCA’s in-house team of the year, best use of media relations and PR Professional of the Year
  • HeadlineMoney’s PR Professional of the Year
  • CorpComm’s best communication by a private sector organisation
  • And PR Week’s best Issues and Crisis Management

You will work closely with the PR Managers and our Head of News to undertake operationally essential tasks to ensure media analysis and reporting is up-to-date and develop and manage relationships with key target media where relevant. Other responsibilities will include:

  • Responding to and assisting with ad hoc media enquiries in a timely manner
  • Organising and analysing market research
  • Developing, building, and handling relevant collateral and content to support media campaigns and press releases
  • Agency and supplier interaction, as necessary
  • Analysing the results and feedback of marketing campaigns
  • Delivering of campaigns that engage across traditional and social media channels
  • Supporting a team that work to collectively achieve external accolades (awards wins or shortlisting)

Quote from Previous Intern:

"Based at the company's headquarters in Bromley, South London, I have been working closely with the PR team writing press releases, taking ownership on some big campaigns, frequently meeting, speaking and liaising with journalists, working on ad hoc media enquires and regularly attending industry events. I have been lucky enough to spend time with the agencies we work with, gaining valuable insight to the industry. I have worked alongside various partners at all different levels in the organisation, building a substantial portfolio to take back to university in the process.

Working for one of the biggest insurance companies in the UK has been demanding, dynamic but deeply rewarding. Many say working for a small company in a small-time provides a more intimate and beneficial placement experience. However, I truly believe this is one of the best placement opportunities available for any student wanting to pursue a career in PR. An eye-opening experience that I will never forget.”

Key Skills

  • Must be enrolled at university – completing an undergraduate degree that requires (or has an option for) a year’s industrial placement
  • Candidates studying towards a Public Relations degree or similar preferred
  • Knowledge of social media platforms such as Twitter, Facebook, and YouTube
  • Deep understanding of basic PR/communications processes, tools and methods
  • Excellent written and communication skills
  • Strong knowledge of Microsoft Office
  • Ability to transform data from surveys/questionnaires into relevant press releases
  • Creative, have high energy and enthusiastic
  • Results and delivery-orientated, with the ability to assimilate information quickly
  • Able to work with minimal supervision to tight deadlines
  • Strong interpersonal skills

Hours: 35 hours per week, Monday - Friday

Closing Date: 31/03/2019

Direct Line Group are an equal opportunity employer who value diversity. We do not discriminate and we recognise and embrace that people work in different ways. We will always adapt so you have the best and most comfortable working environment. If during the recruitment process you require any reasonable adjustments, please just let us know.

Career benefits and rewards

Rewarding you is really important to us, as well as offering a competitive salary and generous holiday entitlement; you can take advantage of a wide range of benefits. The best part is you can pick and choose the benefits to suit your own lifestyle, but also pass on some of the savings to family and friends. Here are just a few we have on offer:

  • A competitive salary, benchmarked against our competitors, which will grow as you do.
  • Pension 9% of your base salary, you can choose to contribute less or more than this, and anything you don’t wish to put in to your pension you can take as cash instead!
  • Private medical insurance (anyone can choose this through our flexible benefits scheme, and managers receive this as standard)
  • Attractive holiday entitlement
  • 50% off our Home, Motor and Pet insurance
  • Free Travel insurance
  • Free Green Flag breakdown cover
  • Flexible rewards including Life insurance, income protection, critical illness insurance, personal accident insurance
  • Retail card, with discounts at big name retailers
  • My Discounts - a discounts website for all our employees, with great discounts, cash back savings and offers across hundreds of brilliant  high street brands, travel, tickets, gym memberships and much more.


Who we are
Direct Line Group is an organisation with a clear mission: to make insurance much easier and better value for customers. We are one of the leading motor, home and small business insurers in the UK. We are home to some of the nation's best-known brands, including Direct Line, Churchill, Privilege, Green Flag and NIG.

Life at Direct Line Group

We recommend that you read our colleagues’ stories and ask them a question on our live discussion platform www.directlinegroupcareers.com/ask-our-people. This will help you learn more about us and be better prepared for interviews.