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Digital Analytics Implementation Engineer

Churchill Court, BR1 1DP
Full time

The way people live their lives is changing and technology is making things more accessible, modern and intuitive. Whether it’s supporting digital customer journeys, AI and robotics or the Internet of Things, the future is here and the potential is huge.

At Direct Line Group, we continue to unleash the power of technology to disrupt the insurance market.

DLG Digital is in the driving seat, and we're taking the lead. We’re turning our brands into digital leaders and revolutionising how people use our products and services. That’s why we’re currently recruiting for a Digital Insight Analyst to join our ever-growing Digital Department.

Digital Analytics Implementation Engineer

This is a fantastic opportunity for a Digital Insight Analyst to join a FTSE100 company. Direct Line Group is a market leading insurer based in Bromley and we’re only 15 mins from Victoria!

Data, Insight and Analytics plays a massive part of how the Digital Department functions and the role of the Analytics Implementation Engineer is critical to the success of the business. The team consists of 4 core functions; Implementation, Insight, Optimisation and Data and has grown from a team of 5 to a team of 18 over the last couple of years.

Using enterprise level, industry leading tools to gather requirements, build solution design, develop, test and deploy we are committed to rigorous data governance to drive data driven decisions enabling seamless end to end Digital experience.

Some key focuses will be;

  • Responsible for defining structure of data-layer and ensuring analytics is implemented through tag management systems in accordance with digital analytics data standards
  • Can deliver technical analytics projects, including writing custom script to map analytics variables through tag management solution
  • Ensure accuracy of analytics data and enable sufficient monitoring to spot any issues
  • Define and own data-definitions & standards and implementation scripts for digital data
  • Design and document analytics tracking specifications for various digital channels, including web & mobile apps
  • Manage testing, QA, auditing and debugging of analytics data
  • Work with business partners to ensure that all digital media is tagged according to digital data model
  • Ensure analytics is deployed in accordance with standard delivery framework
  • Use project management techniques to ensure all changes are delivered on time and to scope

Required Skills / Essential Skills

  • Strong understanding of web analytics technologies - both as an analyst and implementation specialist
  • Advanced hands-on experience in Javascript – Angular / React JS
  • Experience in implementing data layers and analytics libraries through tag-managers for ecommerce websites
  • Ability to use Adobe DTM / Google Tag Manager to implement analytics changes

Desirable Skills

  • Implementation of Adobe Analytics or Google Analytics on a website and mobile apps
  • Understanding of iOS / Android app tracking
  • Comfortable working with APIs

At Direct Line Group, we’re shaping the future. With a mission to make insurance easier and better value for our customers, we embrace change in all its richness and variety. It’s not just what we do; it’s how we do it. We bring our whole selves to work every day and embrace fresh thinking – after all, Britain is constantly changing and to protect the nation, we adapt with it.

Across our diverse brands – including Direct Line, Churchill, Privilege and Green Flag – change takes many forms. We appreciate the knowledge and skills that each one of us brings to the business. It’s hard not to be inspired by the things that make us unique. Boldness, curiosity and enthusiasm go a long way.

Join us and help us transform the industry we lead.

Direct Line Group are an equal opportunity employer who value diversity. We do not discriminate and we recognise and embrace that people work in different ways. We will always adapt so you have the best and most comfortable working environment. If during the recruitment process you require any reasonable adjustments, please just let us know.

Life at Direct Line Group

Let our colleagues answer your questions and tell you what it’s really like to work at DLG. Visit our discussion hub (https://directlinegroupcareers.career-inspiration.com/app/home/) to find out why Direct Line Group is a special place to work.

Career benefits and rewards

Rewarding you is really important to us, as well as offering a competitive salary and generous holiday entitlement; you can take advantage of a wide range of benefits. The best part is you can pick and choose the benefits to suit your own lifestyle, but also pass on some of the savings to family and friends. Here are just a few we have on offer:

  • A competitive salary, benchmarked against our competitors, which will grow as you do.
  • Pension 9% of your base salary, you can choose to contribute less or more than this, and anything you don’t wish to put in to your pension you can take as cash instead!
  • Private medical insurance (anyone can choose this through our flexible benefits scheme, and managers receive this as standard)
  • Attractive holiday entitlement
  • 50% off our Home, Motor and Pet insurance
  • Free Travel insurance
  • Free Green Flag breakdown cover
  • Flexible rewards including Life insurance, income protection, critical illness insurance, personal accident insurance
  • Retail card, with discounts at big name retailers
  • My Discounts - a discounts website for all our employees, with great discounts, cash back savings and offers across hundreds of brilliant  high street brands, travel, tickets, gym memberships and much more.

Who we are
Direct Line Group is an organisation with a clear mission: to make insurance much easier and better value for customers. We are one of the leading motor, home and small business insurers in the UK. We are home to some of the nation's best-known brands, including Direct Line, Churchill, Privilege, Green Flag and NIG.