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Digital Optimisation Specialist

Churchill Court, BR1 1DP
Permanent
Full time
Ref:R-6322

About us:

Direct Line Group is an ambitious company employing thousands of people throughout the UK. We’re proud to be one of Britain's leading general insurers, offering millions of customers decades of experience and knowledge. In the history of modern insurance, there has never been a bigger time for change than now and we work hard to make sure our well-known brands –Direct Line, Churchill, Privilege, NIG and Green Flag are making insurance easier and better value for our customers.

We know we can’t do this without our brilliant people who we reward for ideas and thinking as well as results because that’s how we can achieve amazing things – for our customers and for each other.

Come work for the 3rd Best Big Companies to Work for in 2019.

What we’re looking for:

This is a fantastic opportunity for a Digital Optimisation Specialist to join a FTSE100 company.

Who you’ll be working with:

Data, Insight, Analytics & Conversion plays a massive part of how the Digital Department functions and the role of the Digital Optimisation Engineer is critical to the success of the business. The team consists of 4 core functions; Insight, Implementation, Optimisation and Data and has grown from a team of 5 to a team of 18 over the last couple of years.

What you’ll be doing:

Using enterprise level, industry leading tools from an experimentation, web analytics and customer experience perspective, the Digital Optimisation Specialist role will use their own creativity and scientific rigour while drawing on the wider team’s experience in all four of these core functions to deliver customer focussed and high quality test builds to provide a seamless end to end Digital experience.

Some key focuses will be;

  • Formulate, communicate and help deliver stable and viable A/B test in collaboration with the wider Optimisation Team and our product scrums, including the definition of test details, audiences, measurement frameworks and test operations.
  • Work with other teams within DLG Digital to explore, conceptualise, quantify and prioritise test opportunities, while aligning to existing product roadmaps.
  • Communicate both success and failure in equal measure, with focus on learnings and incremental impact.
  • Understand and uphold the importance of data-driven results, prioritisation and analysis, working with the wider Data & Insight Team and UX & Design to generate clear-cut recommendations based on research.
  • Follow scientific methodology to devise hypotheses and test variants to construct a clear and precise brief. based on a set brief to uphold excellent customer experience.
  • Create clear visuals for alternate experiences, working with UX & Design, that comprehensively communicate the desired output from the test build.
  • Be the continual presence of Optimisation among our DLG Digital peers and maintain an open, transparent and collaborative mindset to raise the profile of experimentation across the business.

Required Skills

  • Excellent knowledge of A/B testing and experimentation principles, best-practices and techniques
  • Proficient in Web Optimisation/Experimentation tools (Adobe Target, Optimizely, Maxymiser or similar)
  • Excellent relationship management skills to work with colleagues at all levels
  • Good presentation skills that make the communication of ideas super-clear and simple.
  • Experience using web analytics platforms (Adobe Analytics, Google Analytics or similar)
  • Experience with designing web solutions or approaching problems with a creative mindset
  • Autonomy: you’ll be responsible for communicating input and output of the experimentation programme and maintaining visibility.

Desirable Skills

  • Experienced in a Conversion Rate Optimisation based role
  • Passion: you’ll be passionate about exploring ideas and gathering validated learning
  • Engaging and confident communication skills to work well with colleagues in various roles

What we’ll give you:

Come join us and you’ll find yourself in the middle of one of the most on-the-go teams in the business, with autonomy and exposure to industry leaders on huge household brand names. We’re always encouraging internal development and you’ll have access to loads of learning opportunities, events and conferences to build your industry knowledge.

Direct Line Group are an equal opportunity employer who value diversity. We do not discriminate and we recognise and embrace that people work in different ways. We will always adapt so you have the best and most comfortable working environment. If during the recruitment process you require any reasonable adjustments, please just let us know.

At Direct Line Group, we’re shaping the future. With a mission to make insurance easier and better value for our customers, we embrace change in all its richness and variety. It’s not just what we do; it’s how we do it. We bring our whole selves to work every day and embrace fresh thinking – after all, Britain is constantly changing and to protect the nation, we adapt with it.

Across our diverse brands – including Direct Line, Churchill, Privilege and Green Flag – change takes many forms. We appreciate the knowledge and skills that each one of us brings to the business. It’s hard not to be inspired by the things that make us unique. Boldness, curiosity and enthusiasm go a long way.

Join us and help us transform the industry we lead.

Career benefits and rewards

Rewarding you is really important to us, as well as offering a competitive salary and generous holiday entitlement; you can take advantage of a wide range of benefits. The best part is you can pick and choose the benefits to suit your own lifestyle, but also pass on some of the savings to family and friends. Here are just a few we have on offer:

  • A competitive salary, benchmarked against our competitors, which will grow as you do.
  • Pension 9% of your base salary, you can choose to contribute less or more than this, and anything you don’t wish to put in to your pension you can take as cash instead!
  • Private medical insurance (anyone can choose this through our flexible benefits scheme, and managers receive this as standard)
  • Attractive holiday entitlement
  • 50% off our Home, Motor and Pet insurance
  • Free Travel insurance
  • Free Green Flag breakdown cover
  • Flexible rewards including Life insurance, income protection, critical illness insurance, personal accident insurance
  • Retail card, with discounts at big name retailers
  • My Discounts - a discounts website for all our employees, with great discounts, cash back savings and offers across hundreds of brilliant  high street brands, travel, tickets, gym memberships and much more.


Who we are
Direct Line Group is an organisation with a clear mission: to make insurance much easier and better value for customers. We are one of the leading motor, home and small business insurers in the UK. We are home to some of the nation's best-known brands, including Direct Line, Churchill, Privilege, Green Flag and NIG.

Life at Direct Line Group

We recommend that you read our colleagues’ stories and ask them a question on our live discussion platform www.directlinegroupcareers.com/ask-our-people. This will help you learn more about us and be better prepared for interviews.