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Digital Performance Analyst

Churchill Court, Bromley, BR1 1DP
Full time
The role

What We're looking for:

Digital Performance Analyst is a key role that will be responsible for timely production and communication of digital performance data and insight, supported by detailed analysis and commentary enabling partners to focus on areas that will drive improved performance online. This is a fantastic opportunity for you to champion our unique data-set within the business to drive excitement, understanding and ultimately, the optimisation of our sites.

We need someone with advanced skills in using analytics tools to generate detailed MI reporting and e proficiency in Adobe Analytics.

You must have the ability to undertake statistical analysis and to provide strategic insights and be confident in optimising digital journey’s and sales funnels.

Strong analytical skills and engaging interpersonal skills are essential.

Who you'll be working with:

You will be working in a small and close-knit team which sits within our exciting and creative Digital function.

What you’ll be doing:

  • You will support marketing, digital and business partners with analysis of digital performance, commercial and customer data.
  • Confidently understand business performance across our products, and as the go-to analytics lead provide timely and insightful weekly reports to ensure partners know what is happening to digital performance specifically.
  • You will produce regular and detailed analysis into aspects of the digital journey to pull out trends, opportunities and issues to improve both business performance and customer experience. You will then work with marketing and digital colleagues to bring your ideas to fruition.
  • You will work with colleagues in the digital team to measure and track impact of digital changes and A/B tests. This is to ensure learning’s are conducted, collected and shared.
  • You will deliver any ad-hoc requests for digital performance data, from a range of partners.
  • Think creatively about how to showcase the data and insight you produce for partners, to ensure effective delivery.
  • Support marketing and digital channel objectives and important metrics, and analyse actual performance data against forecast.
  • Provide governance for our analytics tools.
  • Where needed, support partners when developing a benefits case for proposed digital change initiatives through provision of detailed quantitative and statistical analysis.

What we'll give you:

We already tell everyone about our benefits but what else will they get from working at DLG? Team events, nights out, additional learning or development

Life at Direct Line Group

Let our colleagues answer your questions and tell you what it’s really like to work at DLG. Visit our discussion hub (https://directlinegroupcareers.career-inspiration.com/app/home/) to find out why Direct Line Group is a special place to work.

Direct Line Group are an equal opportunity employer who value diversity. We do not discriminate and we recognise and embrace that people work in different ways. We will always adapt so you have the best and most comfortable working environment. If during the recruitment process you require any reasonable adjustments, please just let us know.