CRM Activation Consultant

CRM Activation Consultant (Full Time, Permanent Position)

London (Hybrid)

Let's make the most of your talent

About us

At Direct Line Group, insurance is just the start. Combining decades of industry experience with talented people in every field from data, technology, customer care and auto repair, to HR, finance, and procurement, we’re a customer-obsessed market powerhouse. And we all work together to be brilliant for customers, every single day.

What you'll be doing

As a key member of the DLG CRM team and reporting to the Activation Manager, this role will implement CRM campaigns and activities on the DLG customer Apps and across email, SMS, Social, telephony and inbound channels. 

The CRM Activation Consultant will create and deliver a pipeline of activity to target timelines and budgets. All Activation Consultants will work with Performance and CRM Campaign Managers, agencies and internal resources including the Design Studio, the Martech team and the data team and will leverage the latest data-driven marketing techniques and innovations to help improve performance KPIs. All campaigns will be delivered using our new Martech; BRAZE and LiveRamp.

• Architect and execute CRM activities as set by the CRM and Performance Managers, on time and on budget using BRAZE
• Create a prioritisation backlog to be reviewed and agreed with the Head of CRM, Activation Manager and the CRM Managers
• Accountable for managing the data for each CRM activity, ensuring all DLG suppressions and data ethics processes are in place and checked with stakeholders (including AML and sanctions)
• Work with external agencies, print companies and content/production providers when required to deliver multiple campaign components to ensure cohesive and integrated activations and within Brand guidelines
• In partnership with the CRM and Performance Managers, ensure steps are taken to enable the measurement of activities to enable always optimisation and improvements
• Influence the wider marketing, digital and tech teams to test and learn by championing experimentation and CRO
• Work with the Martech and Data Teams to help create backlogs for Tealium and Snowflake to ensure the build of enhanced audiences and Tags are set-up to activate customer-relevant or hyper-personalised activities
• Work with the Data Chapter and Customer science teams to ensure activities are enriched by the latest marketing consent, insight, segmentation, propensity models, suppressions etc 
• Execute all campaigns in line with DLG’s risk appetite and the latest data and privacy regs (GDPR, PECR etc)

What we're looking for

• Experience working in similar roles with direct-to-customer brands delivering CRM activities across BTL channels (including DM, Email, SMS, and Apps) and paid media channels (including social, video and CTV) with demonstrable experience of creating CRM campaign architectures and workflow
• Previous experience working with a CDP, Experimentation tools and other CRM based Martech
• Previous experience building and implementing CRM campaigns using BRAZE
• Customer obsessed and advanced knowledge of data and privacy regs (GDPR, PECR etc)
• Ability to drive data-driven analysis and insights to improve campaign effectiveness and value to the business, including advanced analytics to measure the impact of performance media campaigns
• Previous experience managing 3rd party agencies ideally in a managed account/fully outsourced capacity
• Excellent communicator and team player with the ability to make the complex simple
• Previous experience of using Data Clean rooms
• Experience in digital and BTL campaign measurement and analytics

Hours: 35 hours

What we offer in return:

We wouldn’t be where we are today without our people and the wide variety of perspectives and life experiences they bring. That’s why we offer excellent benefits to suit your lifestyle and a flexible working model combining the best parts of home and office-working, varying with the nature of your role. Our core benefits include:

• 9% employer contributed pension
• 50% off home, motor and pet insurance plus free travel insurance and Green Flag breakdown cover
• Additional optional Health and Dental insurance
• Up to 10% annual bonus
• EV car scheme allows all colleagues to lease a brand new electric or plug-in hybrid car in a tax efficient way.
• 25 days annual leave, increasing each year up to a maximum of 28
• Buy as you earn share scheme
• Employee discounts and cashback
• Plus many more!

There’s no-one else like you. No-one with the exact same mix of strengths, quirks, skills and thoughts. That’s why you could belong here. As part of a team of brilliant individuals, in a place that empowers you to be the best you can be.

We’re proud of who we are, of what we do, and what every single one of us brings.

Join us. Help us keep innovating and putting customers at the heart of everything. To be an insurance company of the future. When we work together, we can all achieve great things. Inspiring, challenging, and supporting each other to aim higher.

Together we’re one of a kind.

Ways of Working

Our hybrid model way of working offers a 'best of both worlds' approach combining the best parts of home and office-working, offering flexibility for everyone. When you'll be in the office depends on your role, but most colleagues are in 2 days a week, and we'll consider the flexible working options that work best for you.

Read our flexible working approach here

Being yourself

Direct Line Group is an equal opportunity employer, and we think diversity of background and thinking is a big strength in our people. We're delighted to feature as one of the UK's Top 50 Inclusive Employers and are committed to making our business an inclusive place to work, where everyone can be themselves and succeed in their careers.

We know you're more than a CV, and the things that make you, you, are what bring potential to our business. We recognise and embrace people that work in different ways so if you need any adjustments to our recruitment process, please speak to the recruitment team who will be happy to support you.

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