MarTech & Audiences Specialist

MarTech & Audiences Specialist

London - Hybrid (2 days a week in the office)

Full Time, Permanent Position

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Let’s make the most of your talent

About us
At Direct Line Group, insurance is just the start. Combining decades of industry experience with talented people in every field from data, technology, customer care and auto repair, to HR, finance, and procurement, we’re a customer-obsessed market powerhouse. And we all work together to be brilliant for customers, every single day.

What you’ll be doing

Reporting directly to the Chapter Lead, you'll:

• Onboard, integrate, and utilise new MarTech tools to support marketing objectives.

• Collaborate with the MarTech team on the integration and connections roadmap to unlock high-value capabilities.

• Develop and manage an audience delivery, testing, and auditing plan to enhance marketing activation.

• Advise stakeholders on best practices, capabilities, and approaches for new use cases.

• Identify and generate insights on high-value audiences for acquisition and CRM use cases.

• Ensure data quality, accuracy, and scalability within CDP audience-building workflows.

• Implement and test new MarTech tools, integrations, or CDP connectors aligned with the MarTech roadmap.

• Work closely with the data enablement team to activate capabilities requiring both CDP and CDM data.

• Maintain GDPR and PECR compliance across MarTech tools by enforcing rigorous data protection rules.

• Regularly audit the MarTech stack for compliance, using both automated and manual testing.

• Document and share new processes or best practices to ensure team alignment.

What we’re looking for

• Hands-on experience with a Customer Data Platform (CDP) – Tealium CDP experience.

• Advanced experience in web/app data debugging to ensure data accuracy.

• Experience with web tag management (e.g., TealiumIQ), JavaScript, and CSS is desirable but not essential.

• Understanding of CDP integrations, including connections to Clean Rooms (e.g., Liveramp) or CRM platforms (e.g., Braze).

• Strong understanding of the digital landscape, including channel marketing and web/app delivery.

• Knowledge of data privacy laws, including GDPR and PECR, and their impact on MarTech.

What we offer in return
We wouldn’t be where we are today without our people and the wide variety of perspectives and life experiences they bring. That’s why we offer excellent benefits to suit your lifestyle and a flexible working model combining the best parts of home and office-working, varying with the nature of your role. Core benefits include:

• Generous 9% employer pension contribution

• Annual company bonus of up to 10%

• 25 days holiday allowance (plus the option to buy or sell up to 5 days each year)

• 50% off home, motor and pet insurance

• Free travel insurance and Green Flag breakdown cover

• Additional optional Health and Dental insurance

• Plus, many more

Ways of Working

Our hybrid model way of working offers a 'best of both worlds' approach combining the best parts of home and office-working, offering flexibility for everyone. When you'll be in the office depends on your role, but most colleagues are in 2 days a week, and we'll consider the flexible working options that work best for you.

Read our flexible working approach here

Difference makes us who we are. We believe everyone should feel comfortable to bring their whole selves to work – that’s why we champion diverse voices, build workplaces that work for people, and invest in the things that matter. From senior leadership to inclusivity networks, adaptive working to inclusion training, we’ve made it our mission to give you everything you need to be authentically you. Discover more at directlinegroupcareers.com

Together, we’re one of a kind

Hours: 35 hours
Closing Date: Wednesday 19 March

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