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Financial Promotions Analyst

Req ID:
Risk & Compliance
London; Leeds

Financial Promotions Analyst – Marketing (Full Time, Permanent Position)

London or Leeds – Hybrid

Let’s make the most of your talent.

About Us:

At Direct Line Group, insurance is just the start. Combining decades of industry experience with talented people in every field, we’re a customer-obsessed market powerhouse. And we all work together to be brilliant for customers, every single day.

Marketing and customer communications at Direct Line Group is a place where creativity thrives. Here, our aim is to understand our customers and their needs, working in tandem with the widest range of teams to develop innovative and effective ways of reaching new customers – and keeping our current ones happy. From huge scale brand campaigns to TV advertising, internal communications to consumer insights, in the world of Marketing and  Communications, there are no limits.

We currently have an exciting opportunity to work as a Financial Promotions Analyst, providing subject matter expertise in ensuring all advertising and customer communications across our diverse brands – including Direct Line, Churchill, Privilege and Green Flag – are compliant with legal and regulatory requirements and customer outcomes focused.

What you will be doing:

This is a first line specialist compliance role , that involves reviewing, providing guidance/feedback, and signing off financial promotions and other customer communications.  This is an extremely varied role that provides you with the opportunity to work across all our different Business areas, with a range of stakeholders.

You will:

  • Ensure all advertising and customer communications at all stages of the customer journey meet all legal and regulatory requirements, including FCA financial promotion rules, Consumer Duty, data protection, ASA and CAP/BCAP codes.

  • Provide final sign off for all financial promotions and customer communications across all marketing and communication channels. 

  • Keep records of decision-making rationale and ensure all submissions on our approval management system (TAG) present a complete audit trail and all Subject Matter Experts have been involved in the sign off process.

  • Ensure that all customer communications are within risk appetite and adhere to the Product Marketing minimum standard. 

  • Assist in the development of a compliant culture within marketing and the business.

  • Provide clear and concise advice/guidance, industry updates and training to promote “right first time”. Pro-actively supporting project work, building collaborative and effective relationships across the business.

What we are looking for:

  • Experience and expertise within a similar compliance and regulatory role.

  • Customer focused.

  • Problem solving and analytical mindset with excellent attention to detail.

  • Excellent prioritisation skills and good judgement.

  • Strong communicator, ability to influence with strong stakeholder management.

  • Experience in insurance, along with knowledge of marketing and product governance and risk and control frameworks.

  • Strong desire to learn and develop.

What we’ll give you in return:

We wouldn’t be where we are today without our people and the wide variety of perspectives and life experiences they bring. That’s why we offer excellent benefits to suit your lifestyle and a flexible working model combining the best parts of home and office-working, varying with the nature of your role. Core benefits include:

  • 9% employer contributed pension.

  • Up to 10% discretionary bonus, dependent on personal and company performance.

  • 50% off home, motor and pet insurance plus free travel insurance and Green Flag breakdown cover

  • Additional optional Health and Dental insurance

  • Generous holidays, 25 days (excluding bank holidays). Plus, the option of buying or selling up to 5 days each year!

  • EV car scheme allows all colleagues to lease a brand new electric or plug-in hybrid car in a tax efficient way.

  • Buy as you earn share scheme

  • Employee discounts and cashback

  • Plus many more

Ways of Working

Our hybrid model way of working offers a 'best of both worlds' approach combining the best parts of home and office-working, offering flexibility for everyone. When you'll be in the office depends on your role, but most colleagues are in 2 days a week, and we'll consider the flexible working options that work best for you. Read our flexible working approach here

Being yourself

Difference makes us who we are. We believe everyone should feel comfortable to bring their whole selves to work – that’s why we champion diverse voices, build workplaces that work for people, and invest in the things that matter. From senior leadership to inclusivity networks, adaptive working to inclusion training, we’ve made it our mission to give you everything you need to be authentically you. Discover more at

Let’s see where your ideas take us.



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